![]() ![]() Photos of smiling faces are particularly eye-catching on social media! Be sure to tag your associate board members and let them know in advance when they'll be featured so they can share to their networks. Schedule as many posts in advance as you can for your campaign, featuring your associate board members and why they’re giving.You can also download logos (including transparencies you can layer over your own photos) from I recommend for easy-to-use, often free, designs that can be optimized for different social media platforms. Create special header and profile photos for your social media pages to use in conjunction with your giving campaign.If they’re willing to put their names to it, even better, as personalized appeals like this are more popular and effective with donors. This can be announced in advance as part of the campaign or on the day-of to encourage donors to open their digital wallets. See if some of your associate board members would be willing to put a match together, even if only a limited amount.Some organizations want all donors to be directed to their website on Giving Tuesday to make a bigger impact on the overall fundraising efforts, some may encourage you to create personalized giving pages online. Be sure to talk to your development liaison about using Instagram Donation Stickers or Facebook Fundraisers.Often these templates can be personalized in-house with your associate board's branding. Your parent organization may have its own templates and tools for your group to use, they just may not know the best way to galvanize your board (but you do!). Don’t forget to partner with your staff liaison on any campaign.I also have some quick tips, aimed specifically at associate boards: It includes email templates and a helpful planning checklist and they boast that in 2018, nonprofits raised 140% more on average when they used Classy’s resources to prepare for Giving Tuesday. , an online giving platform, has a library of resources to support the Giving Tuesday efforts of both big and small nonprofits., hosted by the 92nd St Y in New York, has a complete online toolkit with sample social media posts, press releases, and more for your associate board to customize.This makes an effective Giving Tuesday campaign crucial for your year-end fundraising efforts and with two months to go, now's the time for your associate board to plan one! Here are some resources to inspire and help: According to, 75% of those making financial contributions on Giving Tuesday were repeat donors, with a mean gift size of $105 in 2018. Giving Tuesday-the international movement of online generosity and philanthropy-falls on December 3 this year. ![]()
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